APR Major Requirements
APR Major Requirements
To graduate with a BA degree in Advertising and Public Relations, a student must complete, in addition to the general and core requirements mentioned earlier, 33 credits distributed as follows:
Advertising Major Requirements: (27 credits)
APR220 | Advertising and Public relations: Theory and Practice |
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APR240 | Advertising and Public Relations as Social Marketing |
APR320 | Digital Design and Graphics for Mass Communication |
APR360 | Persuasion and Influence: Texts and Audiences |
APR380 | Seminar in Advertising and Public Relations |
APR430 | Researching Advertising and Public Relations |
APR460 | Promotion and Campaigning Management |
APR497 | Professional Placement |
APR499 | Advertising/Public Relations Capstone Project |
Technical Electives Requirements: (choose 6 credits)
APR310 | Media and Crisis Communication |
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APR330 | Publications Design |
APR350 | Social Psychology of Advertising and Public Relations |
APR410 | Islam, Media and the West |
APR440 | Advertising and Public Relations in “Glocal” Context |
APR490 | Independent Study in Advertising/Public Relations |