مقرّرات الإختصاص | جامعة المعارف

كلّيّة الإعلام والفنون

المقرّرات العامة GER Courses (21 وحدة دراسية)

Course Code	Course Name	Credits
MIT200	Business Software Applications	3
ENG201	English Communication Skills I	3
ENG202	English Communication Skills II	3
ARB201	Arabic Communication Skills I	3
ARB202	Arabic Communication Skills II	3
CST200	Cultural Studies	3
MAT220	Mass Communication Math	3

المقرّرات الاختيارية Liberal Arts electives (9 وحدات دراسية)

مقرّرات الجذع المشترك بين الاختصاصات Core Courses (36 وحدة دراسية)

Course Code	Course Name	Credits
COM200	Introduction to Communication Studies	3
APR210	Essentials of Public Relations	3
COM212	Introduction to Photography and Cinematography	3
COM214	Digital Applications Skills	3
COM216	Mediated Performance: Theory and Practice	3
JDM220	Reporting Practices	3
RTV220	Television and Radio Broadcasting	3
COM230	Research Methods in Communication	3
COM240	Fundamentals of Speech Communication	3
COM300	New Media Communications	3
COM350	Media Ethics and Law	3
COM360	Intercultural Communication	3

مقرّرات الاختصاص Major Courses (27 وحدة دراسية)

Course Code	Course Name	Credits
APR220	Advertising and Public relations: Theory and Practice	3
APR240	Advertising and Public Relations as Social Marketing	3
APR320	Digital Design and Graphics for Mass Communication	3
APR360	Persuasion and Influence: Texts and Audiences	3
APR380	Seminar in Advertising and Public Relations	3
APR430	Researching Advertising and Public Relations	3
APR460	Promotion and Campaigning Management	3
APR497	Professional placement	3
APR499	Advertising/Public Relations Capstone Project	3

مقرّرات تقنية اختيارية: Technical Electives (6 وحدات دراسية)

Course Code	Course Name	Credits
APR310	Media and Crisis Communication	3
APR330	Publications Design	3
APR350	Social Psychology of Advertising and Public Relations	3
APR410	Islam, Media and the West	3
APR440	Advertising and Public Relations in “Glocal” Contexts	3
APR490	Independent Study in Advertising /Public Relations	3