The Marketing specialization program explains the principles and applications of marketing, preparing students to manage marketing decisions with critical thinking. Students are also trained to use marketing tools related to the marketing mix, distribution channels, branding, marketing services, and consumer behavior techniques. Additionally, students are introduced to supportive marketing information systems. Graduates of this specialization are ready to pursue higher academic programs and obtain related professional certificates.

To graduate with a BS degree in Business Administration with a concentration in Marketing, a student must complete 99 credits, including general university requirements (21 credits), business core requirements (36 credits), major requirements (27 credits), electives (9 credits) and technical electives (6 credits).