FBA Organizes a Webinar on “Strategic Management”
The Faculty of Business Administration at Al Maaref University organized a webinar entitled: "Strategic Management for Better Competitiveness" as part of Management Principles (MGT201) course on April 29, 2021.
The webinar hosted a distinguished guest speaker - Mr. Hussein Fakhreddin, CEO of E-Volve Solutions Limited, Lebanon Corporate.
Mr. Fakhreddin talked about his own entrepreneurial experiences, exposures and the challenges faced in different countries including United States, Lebanon, and Africa. He highlighted the role of mission, vision, and values in guiding business practices and excellence as manifested mainly in the strategic planning phase.
In addition, Mr. Fakhreddin explained SWOT Analysis and Gap Analysis and their uses. He emphasized the value of Business Intelligence and Data Analytics and the importance of information in market research and strategic choices. He related strategic management to strategic and visionary leadership and eco-system thinking.
Finally, students were given enough time to raise questions and queries related to the topic at hand.