“Marketing trends & insights” Webinar for MU marketing students
On the 7th of December 2020, the faculty of business administration hosted Mr. Elie El Assaad who conducted a webinar about marketing trends and insights for marketing students at Al Maaref University.
During the webinar, Mr. Assaad explained the concept of 5 Ps in a B2B context, talked about gap reduction between B2B2C nowadays, shed light on the importance and rise of social media and digital marketing, and gave some real-life marketing examples from his work in General Electric Medical Health division.
Elie El Assaad is an international business leader, with 17 years of commercial management and marketing experience in the top Healthcare Technology companies such as General Electric, Abbott, and Johnson & Johnson.