A group of students taking on a marketing course in the Faculty of Business Administration (FBA) at Al-Ma'arif University paid a visit to the institution of the Lebanese Standards and Specifications Institution, known as LIBNOR, in Sin El Fil on Friday 22 December 2017.

As a public institution associated with the Lebanese Ministry of Industry, important to mention that LIBNOR aims to "improve and protect the quality and safety of products and services delivered by different organizations operating in the Lebanese society". As well, it seeks "to develop and disseminate a set of national quality standards and specifications" of which their conformance by the organizations will entitle them for "the right to use the conformity mark for quality standards and specifications".

The MU students met with representatives of LIBNOR who explained for them the nature of their work and their adopted standards for securing the quality cycle in any of the Lebanese professional environment.

The MU students, as well, had the opportunity to take a departmental tour in the organization, where the students managed to discuss with a number of the directors and heads of divisions about issues of interest in the forms and dynamics of quality regulations and implementation.

The visit to LIBNOR arose from the FBA's strategy to prepare its marketing students for their final research project that focuses on carrying out a fieldwork study of LIBNOR's marketing strategy.

The FBA's adoption of a research policy development and enhancement in its learning processes entails students having opportunities of direct exploration of the field of work in one of the professional institutions. With such endeavour, students will be enabled to develop their competencies and abilities that fit the needs of the work environment and put them on the right track to expand the relevant networking investment.

Because the application represents a vital source for learning, the FBA seeks from these visits to expand those scientific research that feeds into the Faculty's majors and meets the particular needs of the job market as well as to contribute in advancing students skills in theory and implementation related to the field of specialization. All in all, with such orientation to meet the professional learning outcomes for the students means that the FBA takes its role in encouraging, supporting and levelling up the scientific research and its quality value in the service of society and its renaissance.